We want the transformative power of AI technologies to result in a more equal society
About us
The way we live and work is rapidly being transformed by how we design and use AI technologies
Whilst AI technologies will bring new opportunities for organisations that strive for social good, at the same time they are creating new risks for the most vulnerable.
At AIConfident we believe we must work towards a future where AI technologies results in a better and more equitable society.
We do this by:
- Equipping leaders to make responsible choices about how and where AI technologies are used
- Enabling leaders to drive positive AI-related change beyond their organisation - benefiting their customers or communities
- By working with schools, ensuring young people can thrive in a world where AI technologies are used widely
We work with organisations who share the same values and see the potential for positive transformation from AI technologies.
We’re backed by decades of experience at the intersection of AI technologies and society.
Our principles
Unashamedly human-centric
We believe in using AI to enhance people’s lives and help leaders and teams to work co-intelligently with AI technologies. If your primary goal is to cut jobs, we’re probably not the right match.
Led by your dreams and your challenges
We always start with ‘what do you want to achieve?’ and believe that choosing not to use AI can be as powerful as choosing to adopt it. Work with us if you want to be an organisation that takes a balanced approach to AI.
Empower your people
We believe in the power of your people to drive change. This means providing your people with the knowledge and tools to create lasting change - not just doing it for you.
A coaching-led approach to change
We want your unique values to be integral to your AI use. We ask the right questions to help you shape an approach to AI technologies that reflects your values and goals. Work with us if you want to embrace AI in a way that strengthens your organisation’s unique identity.
About Tim: CEO and co-founder
Tim brings over a decade of applying AI technology to societal challenges within Government. With four years as Deputy Head of the Government's Office for Artificial Intelligence, he was responsible for advising Ministers and Number 10 on AI policy and strategy.
With significant experience of leading teams through change in large organisations, Tim is a qualified leadership coach, and is most at home facilitating sessions and public speaking. AIConfident combines this with Tim's leadership coaching skills and passion for change, to empower leaders to create the environment for responsible, confident use of AI technologies.
About Catriona: COO and co-founder
Catriona spent the last eight years in Government shaping tech policy and advising Ministers on how to grow the UK’s tech sector.
Also a founding member of the Government's Office for AI, Catriona led on AI skills, and wrote the UK’s first review into large scale compute. She has also delivered large digital transformation programmes.
Catriona is committed to the belief that tech should benefit everybody and anybody can be inspired to use AI. She's excited to combine her AI expertise, organisational transformation, and business growth experience to grow AIConfident.
Team and associates
We have a fantastic mix of permanent and Associate people in the AIConfident family. A real mix of backgrounds and skills, but a shared set of values on the future for an AI enabled society.
Do you share in our values, love coaching or facilitating and know a thing or two about AI technologies? We're a growing business and always on the lookout for great people to join our associate network.
Neil is an experienced Deputy Headteacher based in Croydon. For the past two years, Neil has been seconded to the STEP Ahead Teaching School Hub where he supports in the delivery of the Early Career Framework (ECF) for Early Career Teachers (ECT) and their mentors through delivering high-quality CPD. In 2023, Neil launched Teacher Prompts, a newsletter dedicated to helping educators harness AI for professional growth, knowledge enhancement, and classroom support.
Ali is a trained MFL secondary teacher and, until August 2024, was Vice Principal in a mid-sized multi-academy trust. He previously founded and served as Deputy Head of a sixth-form free school and also led education policy at the Government’s Social Mobility Commission. Now CEO of the youth personal development charity Yes Futures and recently led the education function at an AI skills startup, supporting sixth-formers to explore AI in ways that are ethical, safe and effective.
Jo is a digital strategist and leadership coach with over 15 years of experience across media and the non-profit sector, including roles at the BBC, ITV, The Prince’s Trust and NCS.
Jo believes technology should open doors, not reinforce barriers and that’s what drives her work on AI; the belief that it can create new possibilities, especially for people and communities too often left out of the conversation.
Nicki Watts is a facilitator and former charity CEO with over 15 years of experience supporting young people and communities. With a background in applied theatre and youth work, she has designed programmes addressing complex social issues, including innovative violence prevention initiatives.
Now focused on AI literacy, Nicki is dedicated to working with young people and the adults around them to understand and navigate the safeguarding challenges AI presents.
Jack brings 13 years of expertise in fostering innovation across public, charitable and private sectors. Through his work at the OECD, Nesta, and as an innovation consultant, Jack has empowered teams around the world to innovate effectively. He is now dedicated to helping organisations proactively navigate the opportunities and risks of generative AI.
Chris started in investment banking and IT before spending seven years working as an executive coach. He then co-founded a technology startup, eventually stepping back into a non-executive role and easing into semi-retirement. A rekindled passion for AI drew him back. Chris now helps companies get up the learning curve with AI, combining a lifelong love of technology with a deep curiosity about people.
Our social purpose
The mission is urgent
AI technologies are bringing rapid change which continues to accelerate. The impact of these technologies is no longer avoidable and we want everybody to adopt and adapt to AI technologies responsibly, taking advantage of the opportunities they present.
We enable leaders across society to take positive, informed decisions about their strategy, people and culture in an AI-enabled world. We want to set them up to apply AI technologies to some of society's most pressing challenges.
AIConfident is a for-profit social enterprise
We are passionate about creating a world where the transformative power of AI technologies results in a more equal society. In particular, we want young people to be both inspired by, and cautious of the possibilities that AI technologies can bring.
Because of this, we re-invest some of our profits to provide below market services to help schools, charities and not-for-profits to benefit from AI technologies.
Need support on your AI journey? Get in touch.
AI is reshaping the landscape—but what does it mean for your strategy, mission, or value proposition? If you're unsure where to start, we're here to help.
