About AIConfident
We want the transformative power of AI technologies to result in a more equal society.
Our social purpose
The mission is urgent.
The way we live and work is rapidly being transformed by AI technologies. The impact of these technologies is no longer avoidable and we want everybody to adopt and adapt to AI technologies responsibly, taking advantage of the opportunities they present.
For organisations, this creates both opportunity and risk:
- new ways to deliver value
- new expectations from customers, communities and staff
- new challenges around safety, trust and responsibility
We enable leaders across society to take positive, informed decisions about their strategy, people and culture in an AI-enabled world. We want to set them up to apply AI technologies to some of society's most pressing challenges.
We are passionate about creating a world where the transformative power of AI technologies results in a more equal society. Because of this, we re-invest some of our profits to provide below market services to help schools, charities and not-for-profits to benefit from AI technologies.
Our guiding principles
Unashamedly human-centric
We believe AI should enhance people’s lives, not replace them. Work with us if you want to supercharge your people, but if your main goal is job cuts, we’re probably not the right fit.
Exist to empower your people
We believe in the power of your people to drive change. Our approach is to equip them with the knowledge and tools to lead with confidence and put your organisation at the forefront of the AI revolution. Work with us if you want to empower your team to create lasting impact.
Deep expertise
Our team has decades of experience working at the intersection of public service, technology and leadership. We bring the right questions and experience to deliver lasting impact for your organisation, acting as your critical friend throughout.
Long term approach
We help you navigate organisational complexity, keep pace with change and focus on meaningful impact. We always start with ‘what do you want to achieve?’ and believe that choosing not to use AI can be as powerful as choosing to adopt it. Work with us if you want to build an organisation that reimagines how you work, in partnership with AI technologies.
About Tim: CEO and co-founder
Tim brings over a decade of applying AI technology to societal challenges within Government. With four years as Deputy Head of the Government's Office for Artificial Intelligence, he was responsible for advising Ministers and Number 10 on AI policy and strategy.
With significant experience of leading teams through change in large organisations, Tim is a qualified leadership coach, and is most at home facilitating sessions and public speaking. AIConfident combines this with Tim's leadership coaching skills and passion for change, to empower leaders to create the environment for responsible, confident use of AI technologies.
About Catriona: COO and co-founder
Catriona spent the last eight years in Government shaping tech policy and advising Ministers on how to grow the UK’s tech sector.
Also a founding member of the Government's Office for AI, Catriona led on AI skills, and wrote the UK’s first review into large scale compute. She has also delivered large digital transformation programmes.
Catriona is committed to the belief that tech should benefit everybody and anybody can be inspired to use AI.
Team and associates
We have a fantastic mix of permanent staff and associate. We have mix of backgrounds and expertise, but a shared set of values on the future for an AI enabled society.
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Rob Balderstone is the founder of AppleBoar Ltd, an AI and automation consultancy that specialises in translating business frustrations into practical, reliable solutions. As an AIConfident Associate, Rob delivers hands-on training and supports clients with implementing custom tools that bridge the gap between strategic AI planning and day-to-day operational reality. His direct, transparent communication style and commitment to commercial outcomes make him particularly effective at helping traditionally non-technical teams embrace AI tools with confidence and clarity.
Jenny brings a broad business management background – from manufacturing through to internet consultancy and home care. She combines expertise in low-code technology, psychometric profiling, and team development to help individuals, teams, and Boards get the best from automation and generative AI, with a strong focus on process, adoption, and impact.
Ross is an innovator with eight years’ experience across edtech and the charity sector. He’s passionate about helping others amplify their positive impact and spotted early that, when used thoughtfully, AI can help organisations do more of the work that matters. He now supports charities and NGOs across five continents to explore, understand and test AI tools with clear metrics - building confidence and enabling informed, evidence-based decisions.
Neil is an experienced Deputy Headteacher based in Croydon. For the past two years, Neil has been seconded to the STEP Ahead Teaching School Hub where he supports in the delivery of the Early Career Framework (ECF) for Early Career Teachers (ECT) and their mentors through delivering high-quality CPD. In 2023, Neil launched Teacher Prompts, a newsletter dedicated to helping educators harness AI for professional growth, knowledge enhancement, and classroom support.
Ali is a trained MFL secondary teacher and, until August 2024, was Vice Principal in a mid-sized multi-academy trust. He previously founded and served as Deputy Head of a sixth-form free school and also led education policy at the Government’s Social Mobility Commission. Now CEO of the youth personal development charity Yes Futures and recently led the education function at an AI skills startup, supporting sixth-formers to explore AI in ways that are ethical, safe and effective.
Jo is a digital strategist and leadership coach with over 15 years of experience across media and the non-profit sector, including roles at the BBC, ITV, The Prince’s Trust and NCS.
Jo believes technology should open doors, not reinforce barriers and that’s what drives her work on AI; the belief that it can create new possibilities, especially for people and communities too often left out of the conversation.
Nicki Watts is a facilitator and former charity CEO with over 15 years of experience supporting young people and communities. With a background in applied theatre and youth work, she has designed programmes addressing complex social issues, including innovative violence prevention initiatives.
Now focused on AI literacy, Nicki is dedicated to working with young people and the adults around them to understand and navigate the safeguarding challenges AI presents.
Jack brings 13 years of expertise in fostering innovation across public, charitable and private sectors. Through his work at the OECD, Nesta, and as an innovation consultant, Jack has empowered teams around the world to innovate effectively. He is now dedicated to helping organisations proactively navigate the opportunities and risks of generative AI.
Chris started in investment banking and IT before spending seven years working as an executive coach. He then co-founded a technology startup, eventually stepping back into a non-executive role and easing into semi-retirement. A rekindled passion for AI drew him back. Chris now helps companies get up the learning curve with AI, combining a lifelong love of technology with a deep curiosity about people.
Are we what you’re looking for?
What we are
- A partner for leaders navigating AI-driven change
- Focused on long-term capability, not short-term fixes
- Committed to responsible, human-centred use of AI
- Honest about what works, what doesn’t, and what matters most
What we are not
- A training provider delivering one-off sessions, unless you see the potential for longer term change
- A vendor selling a specific AI tool or solution
- A consultancy that builds something for you and leaves
- Focused on cutting headcount or replacing people
Need support on your AI journey? Get in touch.
AI is reshaping the landscape—but what does it mean for your strategy, mission, or value proposition? If you're unsure where to start, we're here to help.
