About us
We believe the transformative power of AI should result in a more equal society
AI technologies will drive significant societal change. At AIConfident, we are driven by three desired outcomes:
- That AI technologies are adopted responsibly by every organisation we work with. Giving leaders and their teams agency over where, and where not to use AI technologies;
- That the widespread use of AI technologies across society results in better outcomes for people and for human connection;
- That young people are equipped to thrive in an AI enabled world;
Leaders are having to quickly get to grips with changes to the way their teams operate; and the communities and clients which their organisation exists to serve.
Our mission is to prepare as many leaders and their organisations for this change as possible, combining deep AI expertise, strategy and governance advice, and excellent facilitation skills.
Our principles
Working in partnership and developing your people
We believe in the power of your people to drive change. Our approach is to equip them with the knowledge and tools to lead with confidence and put your organisation at the forefront of the AI revolution. Work with us if you want to empower your team to create lasting impact.
Led by your dreams and your challenges
We always start with ‘what do you want to achieve?’ and believe that choosing not to use AI can be as powerful as choosing to adopt it. Work with us if you want to build an organisation that takes a thoughtful and intentional approach to AI.
A coaching-led approach to change
We bring the right questions and challenges to help you shape an approach to AI technologies that reflects your values and goals. Work with us if you want to embrace AI in a way that strengthens your organisation’s unique identity.
Unashamedly human at our core
We believe AI should enhance people’s lives, not replace them. We help leaders and teams to work co-intelligently with AI technologies. Work with us if you want to help your teams to do more of the uniquely human things they are great at. If your main goal is job cuts, we’re probably not the right fit.
About Tim: CEO/Co-founder
Tim brings over a decade of applying AI technology to societal challenges within Government, and four years setting up the UK Government's Office for Artificial Intelligence as its Deputy Head. Here Tim was responsible for advising Ministers and Number 10 on AI policy and strategy, spanning AI skills, adoption and regulatory approaches to AI, as well as National Security risks.
With significant experience of leading teams through change in large organisations, Tim is a qualified leadership coach, and is most at home facilitating sessions and public speaking.
Inspired by the need to support leaders who are facing both internal and external change as a result of AI technologies, Tim set up AIConfident, which combines his extensive AI background with leadership coaching, workshop facilitation skills and passion for change.
Tim's own leadership experiences underpin the focus of AIConfident on supporting leaders to navigate substantial change with confidence.
About Catriona: COO/Cofounder
Catriona has spent the last 8 years in government shaping tech policy and advising Ministers on how to grow the UK’s tech sector.
Also a founding member of the Government's Office for AI Catriona led on AI skills, including developing and implementing the UK's first national AI strategy, and led a cross-Government effort to define AI in UK law for the first time in the National Security and Investment Act.
On leaving the Office for AI, Catriona wrote the UK's first compute review, which substantially increased investment into the country's compute capacity; led partnerships to support UK's startups and scaleups; as well as delivering large digital transformation programmes.
Catriona is committed to the belief that tech should benefit everybody and anybody can be inspired to use AI. She's excited to combine her AI expertise, organisational transformation, and business growth experience to grow AIConfident.
Outside of work, Catriona is a keen marathon runner, volunteers with her local run club and loves going on adventures with her whippet, Nara.
Team & Associates
We have a fantastic mix of permanent and Associate people in the AIConfident family. A real mix of backgrounds and skills, but a shared set of values on the future for an AI enabled society.
Do you share in our values, love coaching or facilitating and know a thing or two about AI technologies? We're a growing business and always on the lookout for great people to join our associate network.
Nicki Watts is a facilitator and former charity CEO with over 15 years of experience supporting young people and communities. With a background in applied theatre and youth work, she has designed creative, participatory programmes addressing complex social issues, including innovative violence prevention initiatives that reached hundreds of young people through theatre-based workshops and peer interventions.
Now focused on AI literacy, Nicki is dedicated to working with young people and the adults around them to understand and navigate the safeguarding challenges AI presents. She brings her expertise in youth and community engagement to support AIConfident's mission of promoting AI literacy across all sectors.
Jack brings 13 years of expertise in fostering innovation across public, charitable and private sectors. Through his work at the OECD, Nesta, and as an innovation consultant, Jack has empowered teams around the world to innovate effectively - leading rigorous research, compelling training programs, and providing strategic guidance to leaders facing complex challenges. He is now dedicated to helping organisations proactively navigate the opportunities and risks of generative AI.
You'll most likely find Jack: Running our 'Experiment Safely' training sessions
Chris started in investment banking and IT before moving to France, where he spent seven years working as an executive coach. After returning to the UK, he co-founded a technology startup, eventually stepping back into a non-executive role and easing into semi-retirement. But a rekindled passion for AI drew him back. Chris now helps companies get up the learning curve with AI, combining a lifelong love of technology with a deep curiosity about people. In his spare time, he uses his personal team of AIs to automate almost every aspect of his life—always asking: what could this make possible?
You'll most likely see Chris: in our Innovation Lab workshops, or coaching your team to find new ways to solve challenges using a range of AI technologies
Our social purpose
AIConfident is a for-profit social enterprise. We are driven by three factors
First and foremost, we are passionate about ensuring that all of our clients adopt and adapt to AI technologies responsibly and strategically. We give leaders and their teams agency over where, and where not to use AI technologies;
Meanwhile, AI technologies stand to change many aspects of society, bringing new opportunities for organisations that strive for social good, while at the same time creating new risks for the most vulnerable. We re-invest some of our profits to be able to lower our costs to help charities and not for profits to anticipate the societal changes that AI technologies will bring.
We are also passionate about young people being both inspired by, and cautious of the possibilities that AI technologies can bring. Which is why we will also re-invest some of our profits to be able to lower our costs to help school leaders and others who work with children to give young people everything that they need to thrive in an AI enabled world.
Enquire now
AI is reshaping the landscape—but what does it mean for your strategy, mission, or value proposition? If you're unsure where to start, we're here to help. Get in touch today.
